Releaf is a home-based stroke rehabilitation device that supports fine-motor recovery through intuitive, guided interactions. Inspired by nature's healing process, its leaf-shaped form lights up in randomised patterns to encourage daily hand movements and improve dexterity. Designed with accessibility and motivation in mind, Releaf empowers users to rebuild confidence and independence at their own pace.
Industry
Health, Wellness and Medical
Service
Product Design
UI/UX Design
Coding
Duration
8 Months
The Challenge
Ridged’s existing brand identity lacked differentiation and failed to resonate with their target audience. Their digital presence was fragmented, with an outdated website that did not reflect the brand’s energy and innovation. This resulted in reduced brand visibility and limited customer engagement. Ridged needed a comprehensive solution to revamp their brand identity and digital design to better reflect their vibrant personality and attract new customers.
Philips, as a leader in healthcare innovation, is well positioned to address this gap by reimagining preoperative workflows through the lens of Medi-Smart - a concept that blends virtual and augmented reality with diagnostic tools to enhance clarity, precision, and shared decision-making. Current solutions are often limited in accessibility, interactivity, or personalisation, which can contribute to patient anxiety and reduce procedural confidence.
By exploring the integration of VR/AR platforms within Philips' product ecosystem, this project seeks to empower both patients and practitioners through immersive surgical visualisation, scenario planning, and enhanced information delivery. Addressing this challenge offers the potential to elevate the preoperative experience, reduce risk, and redefine how healthcare is delivered before a single incision is made.
The Solution
We embarked on a comprehensive brand identity overhaul for Ridged, beginning with a new logo, color palette, typography, and visual elements that captured the brand’s essence of excitement and innovation. The digital design strategy focused on creating a visually stimulating website with high-quality graphics, interactive elements, and a modern layout. Our approach aimed to create a cohesive and memorable brand experience across all digital touchpoints.
The Result
The revamped brand identity and innovative digital design significantly enhanced Ridged’s market presence and customer engagement. The new website attracted more visitors and increased user interaction, leading to improved brand perception and loyalty. Ridged successfully established a strong, cohesive brand identity and an engaging digital platform, reinforcing their position as a leading innovator in the competitive beverage industry.