Client
UHN Toronto General Hospital
Water Drops, a trendy soda brand, aimed to elevate its online presence and engage a broader audience. The objective was to create an engaging, user-friendly website that reflects the brand's vibrant personality and appeals to soda enthusiasts.
Client
UHN Toronto General Hospital
Industry
Medical
Service
Product Design
CAD Modelling and Rapid Prototyping
Microelectronic Coding
The Challenge
Water Drops’s existing website was outdated and lacked the visual appeal and functionality needed to attract and retain customers. The site was not optimized for mobile devices, had slow load times, and provided a poor user experience, resulting in low engagement and high bounce rates. Sparkling Bliss required a comprehensive web development and digital design solution to revitalize their online presence.
Philips, as a leader in healthcare innovation, is well positioned to address this gap by reimagining preoperative workflows through the lens of Medi-Smart - a concept that blends virtual and augmented reality with diagnostic tools to enhance clarity, precision, and shared decision-making. Current solutions are often limited in accessibility, interactivity, or personalisation, which can contribute to patient anxiety and reduce procedural confidence.
By exploring the integration of VR/AR platforms within Philips' product ecosystem, this project seeks to empower both patients and practitioners through immersive surgical visualisation, scenario planning, and enhanced information delivery. Addressing this challenge offers the potential to elevate the preoperative experience, reduce risk, and redefine how healthcare is delivered before a single incision is made.
The Solution
We developed a vibrant and intuitive digital design for Water Drops, incorporating high-quality visuals, playful typography, and a lively color palette that mirrored the brand’s energetic spirit. Our web development team created a responsive, fast-loading website optimized for all devices. We also integrated social media links and a blog to boost user engagement and foster a community around the brand.
The Result
The new website and digital design significantly improved Water Drops’s online presence. The visually appealing and user-friendly site attracted more visitors, resulting in increased engagement and lower bounce rates. Mobile optimization and faster load times enhanced the overall user experience, leading to higher customer satisfaction and conversion rates. Sparkling Bliss successfully established a dynamic and engaging digital platform, solidifying their position in the competitive beverage market.
