Client
Wander Kit
Wander Kit, a specialized brand in travel cosmetic kits, aimed to elevate its online presence and customer engagement through a revamped digital platform. The goal was to create an intuitive website that showcases their products effectively while providing a seamless shopping experience for travelers.
Client
Wander Kit
Industry
Cosmetic
Service
UI / UX Design
Web Development
Digital Design
Duration
5 Weeks
The Challenge
Wander Kit faced challenges with an outdated website that did not effectively highlight their product range. The existing UI/UX design lacked user engagement elements, resulting in a high bounce rate and low conversion rates. Their digital presence needed a comprehensive overhaul to improve brand perception and increase online sales.
Philips, as a leader in healthcare innovation, is well positioned to address this gap by reimagining preoperative workflows through the lens of Medi-Smart - a concept that blends virtual and augmented reality with diagnostic tools to enhance clarity, precision, and shared decision-making. Current solutions are often limited in accessibility, interactivity, or personalisation, which can contribute to patient anxiety and reduce procedural confidence.
By exploring the integration of VR/AR platforms within Philips' product ecosystem, this project seeks to empower both patients and practitioners through immersive surgical visualisation, scenario planning, and enhanced information delivery. Addressing this challenge offers the potential to elevate the preoperative experience, reduce risk, and redefine how healthcare is delivered before a single incision is made.
The Solution
We conducted thorough market research and user testing to understand Wander Kit’s target audience and their preferences. Based on insights gathered, Our digital design strategy focused on creating visually appealing product displays, integrating high-quality images, and implementing a cohesive brand identity across the website. In parallel, our web development team ensured seamless functionality, mobile responsiveness, and integration of robust e-commerce features like secure checkout and personalized recommendations.
The Result
The redesigned website and enhanced digital design boosted Wander Kit’s brand visibility and customer engagement. Improved UI/UX led to lower bounce rates and higher conversion rates. Better product showcasing and streamlined checkout processes increased customer satisfaction and repeat purchases. Wander Kit positioned itself as a top choice for high-quality travel cosmetic kits, leveraging innovative design and robust web development for business growth and customer loyalty.
